With marijuana going legit, marketing blitz takes a hit

By Peter Fimrite, San Francisco Chronicle, October 18, 2016

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Mention marijuana advertising to anyone who was alive in the 1970s, and you might draw out of them a famous Cheech and Chong jingle.

“No stems, no seeds that you don’t need,” goes the ditty, “Acapulco Gold is” — cue sound of someone toking on a joint — “badass weed!”

It was a joke at the time, but cannabis cultivators and dispensary owners across California are in a rush to polish their brands and come up with a campaign as effective as that one. Who, after all, hasn’t heard of Acapulco Gold?

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