9/28/2020 | Sonoma Index-Tribune

Cannabis initiative finally comes to voters

By Christian Kallen

On Nov. 3, City of Sonoma voters will consider Measure Y, the “Personal Cannabis Cultivation Initiative.” If it passes with a simple majority, Measure Y would revise the city Municipal Code to “permit personal cannabis cultivation on all... read more

"Measure Y would supersede the city’s current cannabis-business licensing regulations which, among other things, only allows for single walk-in dispensary in the city. The process for approving the lone dispensary culminated in mid-August with the council’s preliminary selection of the Santa Rosa-based company, Sparc, as potentially the sole licensed dispensary in Sonoma."

Learn more: see all of SPARC's locations

9/17/2020 | Marijuana Moment

Marijuana Consumer Group Launches Nationwide Get-Out-The-Vote Campaign

By Ben Adlin

With the launch of a nationwide get-out-the-vote campaign this week, marijuana legalization advocates hope to muster cannabis consumers as a powerful voting bloc this November and maintain that momentum for elections to come. Spark the Vote, a new... read more

"In the last five minutes I got a text saying that the SPARC chain of dispensaries are coming online."

Learn more: visit the Spark the Vote website

9/11/2020 | The North Bay Business Journal

Sonoma considers whether to join other cities in doing retail cannabis

By Susan Wood

Come Nov. 3, Sonoma may join the party of regional jurisdictions allowing for a cannabis operation within the city limits. On Sept. 9, the City Council approved a resolution that paves the way to allow for a first-time retail storefront in town with... read more


9/9/2020 | Bohemian

A Farm and a Dispensary Bloom in Sonoma

By Jonah Raskin

Mike Benziger has grown many things in his life, but not this. “We’re not growing placebos,” Benziger tells me at Glentucky Family Farm, where his pot patch looks and feels more like a jungle than a garden. It’s challenging to move around... read more

"SPARC is local, owns and operates a cannabis farm in Sonoma Valley, runs dispensaries in Santa Rosa, Sebastopol and San Francisco, and has a proven track record."

9/3/2020 | Bay Area Reporter

Bay Area Cannasseur: SPARC gets retail license

By Sari Staver

And in news about other LGBTQ-owned companies in the Bay Area, SPARC, founded by Erich Pearson, a gay man, recently announced that it has been awarded the one and only cannabis retail license issued by the city of Sonoma. The company plans to open... read more


8/28/2020 | Investor Ideas

Sonoma Valley Cannabis Enthusiasts Mourn and Celebrate

The Sonoma Valley Cannabis Enthusiasts (SVCE), a 501c3 organization, shares sadness and joy over a recent spate of news within its organization this August. Founding SVCE member Jewel Mathieson, 62, passed away from breast cancer on Aug. 5, 2020.... read more

"Being able to give back to the Sonoma Valley, a place I am proud to call my home, is paramount to me. I am immensely honored that we will be able to support the lives of low-income and Latino community members directly each month. This is a wonderful example of the powerful impact that cannabis monies and taxation done correctly can offer to local residents."
Erich Pearson
Founder & CEO, SPARC

8/19/2020 | Wine Business Monthly

SPARC Awarded Sonoma's Exclusive Cannabis Retail License

Today SPARC announced that the City of Sonoma has awarded the company an exclusive cannabis retail license further enhancing its presence in Sonoma County, where it currently operates locations in Santa Rosa and Sebastopol, with its third... read more

"The city ran a very competitive process and we are deeply honored to have been selected. As a Glen Ellen resident, it has been my dream to operate a world-class facility in my own back yard."
Erich Pearson
Founder & CEO, SPARC
"We look forward to expanding our existing footprint in this community, offering well-paying jobs to Valley residents, and continuing our excellence in providing access to safe legal cannabis to consumers and medical patients."
Sean Kelley
President & COO, SPARC

Learn more: see all of SPARC's locations

8/18/2020 | Sonoma Index-Tribune

Sonoma dispensary license awarded to Sparc

By Jason Walsh

Sparc, a Santa Rosa-based cannabis company, will receive Sonoma’s lone business license to operate a storefront dispensary in the city limits. The Sonoma City Council voted 5-0 at its Aug. 17 council meeting, held via the Zoom online platform, to... read more

"As part of its proposal, Sparc promises to donate 5 percent of its profits to support various local nonprofits, including the Sonoma Valley Education Foundation and La Luz Center."

Learn more: see all of SPARC's locations

8/12/2020 | Passport Magazine

Erich Pearson: Founder and CEO of SPARC

By Kelsy Chauvin

Marijuana plants are finicky. They need the perfect amount of sun and water, plus mild temperatures. Their soil must be balanced with the right nutrients, and there shouldn’t be too much humidity. Then, even once the plants grow several feet tall,... read more

"Like any good farmer, Pearson keeps learning how to improve cultivation. He collaborates with cannabis breeders to curate prime phenotypes, improve strains, and maximize his crops. With plans to build a plant nursery and greenhouse on site, he says he’s excited to have proper infrastructure to be 'a first-class company that’s growing cannabis.'"
"I’ve got a vision with our farm in Glen Ellen. I want this place to be incredible, where someone can come in like they would a winery, and enjoy cannabis, and hang out on the lake, maybe listen to some music, and take a tour and learn about biodynamic farming, and the animals on the farm. We hope to have public access to our property, where folks can come and experience the cannabis plant and the nature that we produce it in. I’m pretty laser focused on that."
Erich Pearson
Founder & CEO, SPARC

Learn more: read about SPARC's long history in California cannabis

7/28/2020 | SF Weekly

SF Dispensary Aims to Outsmart the Pandemic

COVID-19 and a string of robberies have the cannabis industry on guard, but SPARC founder Erich Pearson remains optimistic about the future

By Zack Ruskin

Erich Pearson was in the midst of another 16-hour-day working at his company’s Sonoma Valley farm when he took a break to reflect on the past four months. “It feels like it’s been five years since COVID started,” says Pearson, the CEO of the... read more

"SPARC has a large footprint when it comes to Bay Area cannabis brands. In addition to retail locations in the Haight, Mission, and SoMA, the company also has stores in Santa Rosa and Sebastopol."
"People are doing everything they can to get their brands onto these retail floors. We’re going to actually offer our technology to other dispensaries and then just send them orders. In exchange for that, we’ll be promoting and selling our own brands. I can’t mention names yet but we’ve got a handful of big, big retail stores that are interested."
Erich Pearson
Founder & CEO, SPARC
"...outdoor growers like Pearson are eager to see action on [the concept of cannabis appellations]. For him, qualifying sun-grown, outdoor cannabis from a specific geographic region is a huge opportunity to differentiate what SPARC does from the weed produced by indoor grows."
"It’s not the same to have a warehouse in Sonoma as it is to have a plant in the ground in Sonoma. I think a lot of the market still tends towards really frothy-looking indoor cannabis, but, over time, I believe consumers will start to understand that outdoor, organically-grown marijuana is not only healthier for you, it’s healthier for the environment too."
Erich Pearson
Founder & CEO, SPARC
"..appellations can offer legitimacy and prestige to smaller outdoor cultivators desperate to make their pot stand apart from that produced by mammoth corporate grows."
"As federal law changes, I think having appellations that are the same names as appellations from the wine industry will lift those brands even further. You’ll be able to say you’re from Carneros or from Sonoma Valley. We can’t grow cannabis in Napa yet, but should Napa Valley allow that, it’s a brand. Being able to put those brands on your jars and your cannabis will mean something to consumers — and it should."
Erich Pearson
Founder & CEO, SPARC