Welcome to Petaluma: SPARC’s Next Chapter
We’re thrilled to share our hopes of bringing SPARC to the vibrant Petaluma community! At SPARC, we believe cannabis is more than a product—it’s a tool for connection, healing, and celebration. For nearly 20 years, we’ve been dedicated to creating welcoming spaces, cultivating high-quality cannabis, and giving back to the communities we serve. With a Petaluma location, we aim to deepen our roots in Sonoma County and continue our mission of enhancing lives through cannabis.
We’re excited about our future home at 1320 Stub Rd.—a location we think is perfect for Petaluma. Easily accessible yet discreet, it offers convenience for customers while blending seamlessly into the neighborhood. We’re confident this welcoming space will become a trusted destination for the community.
Our Philosophy
At SPARC, our philosophy is built on compassion, integrity, and responsibility.
Through our seed-to-sale model, we prioritize quality, education, and giving back.
We’re committed to being good neighbors and creating spaces that reflect our respect for the land, our customers, and the community.
Mission Statement
SPARC exists to be a positive, guiding light for our industry, communities, patients, and customers.
Core Values
- We believe in the positive role cannabis can play in enhancing quality of life.
- We are leaders and innovators, demonstrating the best of what’s possible.
- We create a positive work environment that values and supports our team.
- We recognize the importance of working hard while having fun.
- We welcome diversity and treat people with respect.
- We act with integrity as stewards of the community.
Locally Grown, Locally Sold
What sets SPARC apart is our seed-to-sale model, ensuring quality and care at every step of the process. Our sungrown cannabis begins its journey at our Sonoma Valley farm, where it’s cultivated with respect for the land and local environment. From there, it moves to our state-of-the-art manufacturing facility in Santa Rosa, where it’s carefully processed and crafted into a wide variety of approachable products for every consumer. Finally, these products make their way to our retail stores, bringing the essence of Sonoma County directly to our customers.
What to Expect at SPARC Petaluma
Since opening our first dispensary, we’ve always prioritized being active, supportive members of the neighborhoods we serve. Through local event sponsorships, nonprofit support, and collaborative initiatives, SPARC is more than a cannabis dispensary—we’re a community partner.
Community Event Sponsorships
At SPARC, we take pride in being an active part of the vibrant communities we serve. Over the years, we’ve supported a variety of local events that bring people together and celebrate the unique spirit of Sonoma County, including:
Sebastopol
Peacetown Music Festival
Porchfest
Santa Rosa
Sonoma County Pride
Railroad Square Music Festival
Winterblast SOFA parade
Sonoma
Tree Lighting
Sonoma City Party
These are just a few of the many ways we engage with our community. We’re excited to continue supporting local traditions and creating new opportunities to connect in Petaluma.
Carts for a Cause
Through our Carts for a Cause program, SPARC directly supports local nonprofits and community initiatives. At our Santa Rosa manufacturing facility, we produce specially branded products whose sales generate donations to important causes. By combining high-quality cannabis with community impact, this program reflects our commitment to making a positive difference. Every purchase of a Carts for a Cause product helps support meaningful change, and we’re excited to bring this initiative to Petaluma, furthering our connection with the community.
Ceres Community Project Partnership
As the longest-standing monthly donor to the Ceres Community Project, SPARC proudly supports their mission to provide organic, nourishing meals to individuals facing serious illness. With their new garden at Live Oak Farm in Petaluma, we’re excited to help foster community engagement in regenerative farming while supporting local food programs.
A Voice for Change
SPARC is dedicated to cannabis advocacy, engaging with policymakers through partnerships like Americans for Safe Access (ASA). Together, we work to ensure safe and legal cannabis access for all.
A Welcoming Retail Experience
Our dispensaries provide open, hands-on environments where you can touch, feel, and learn about cannabis products. Our knowledgeable staff ensures every customer feels supported, whether you're new to cannabis or a seasoned enthusiast.
Products for Every Budget
We believe cannabis should be accessible to all. SPARC offers a diverse range of high-quality products to suit every budget, ensuring everyone in Petaluma can find something that fits their needs.
Sustainability and Responsibility
As part of our commitment to the community and the environment, SPARC prioritizes sustainable practices, from cultivation to retail operations.
Looking Ahead
We’re excited for the opportunity to bring SPARC’s award-winning cannabis experience to Petaluma. If awarded a license we will continue to build connections, support local initiatives, and create welcoming spaces, we’re committed to making a positive impact in the Petaluma community and beyond.