Social Equity Programs are designed to lower barriers to cannabis licensing for those hardest hit by the War on Drugs.

Thousands of lives — predominantly within communities of color — have been negatively impacted by cannabis prohibition. In an attempt to counter this history, many states and cities have implemented Social Equity Programs in connection alongside cannabis legalization.

Social Equity Programs create a more inclusive and diverse industry. They help provide ownership opportunities, expand educational tools, end policies that burden communities disproportionately impacted by the War on Drugs, and invest in communities that have been disenfranchised due to the consequences of drug policies of the past. While other industries have focused purely on profits, growth, and other capitalistic tendencies — the cannabis industry includes an agenda to right the wrongs of outdated laws and policies in order to create more equitable opportunities.

In our continued commitment to create a fair and legal cannabis industry, SPARC is proud to support and promote several local Social Equity brands — and we encourage you to learn more about these great brands.


Cannabis on Fire logo

CANNABIS ON FIRE: Oakland grown

Cannabis on Fire has one simple business slogan that fuels their brand and their products: “keep it lit and always give thanks!” Amen.

Cannabis on Fire is a social equity verified, family-owned cаnnаbіѕ brand with vertically integrated cultivation, retail, and distribution licenses.  They operate out of Oakland, CA.

Category: flower

Dios brand logo

DIOS: We believe in doing it ourselves

Doing It Ourselves (DIOS) is a black owned, woman-led distribution company and cannabis brand that caters to the everyday consumer. They partner with cultivators that practice environmental friendly cultivation and provide the essential organic nutrients the plants need. DIOS does everything themselves from sourcing the flower, packaging, transportation, accounting and handling all the social media accounts.

DIOS’ mission is to advance the spirit of Oakland’s Equity Permit policy, developed by Councilwoman Desley Brooks, by creating strategies and products that empower communities, inform consumers, and build leverage for cannabis business owners using valuable industry research and data. DIOS is a testament to what happens when policy is done right. Their team recognizes the importance of engaging business practices that advance culture, maintain integrity, and honor the lives and communities impacted by the War on Drugs.

Category: flower

EMERALD SKY: Cannabis infused edibles

Emerald Sky is a Bay Area edibles manufacturer that strives to produce world-class and lip-smacking confections infused with the highest quality cannabis, in every single bite. They produce licorice, gummies, peanut butter cups, and hard fruit drops. Their candy manufacturing team has over a century of experience making sweets, with our origins dating back to 1902. They infuse their products with cannabis sourced from growers within the famed Emerald Triangle.

They never use artificial ingredients and every batch is tested for potency, via third party lab testing, and all of their products are pesticide free. Their advanced proprietary micro-dosing technology allows them to control the accuracy of their formulations, so that you know exactly what you are buying and consuming.

Category: edibles

GIFT OF DOJA: Curated with love

‘Doja’ is a colloquial name for the cannabis plant — and conveys the beauty and expansiveness of the experience. Doja has the potential to bring you closer to others or to yourself. It has the potential to provide you with the space and breathing room to gain perspective. All are its gifts, curated with love. 

Gift of Doja is a cannabis and lifestyle brand inspired by Nina Parks, a new school cannabis advocate and entrepreneur. Gift of Doja — a woman-owned social equity brand based in Oakland, CA — is Nina’s ode to cannabis culture.

Category: flower

KGB RESERVE: Feel the flavor

Feel the flavor with KGB Reserve. KGB is an acronym for “Killer Green Bud”, the main ingredient used to create all of their products. KGB Reserve takes pride in sourcing flower from Northern California’s finest farmers — and they only use whole flower, super premium, top shelf buds. The flavor has to be loud: it has to feel smooth on the back of your throat and the ashes need to burn white or it doesn’t get selected.

The prized killer green buds are broken down and ground into just the right consistency. A mixture of diamond sauce and distillate is hand painted by a team of cannabis connoisseurs who truly love their craft. They complete the process with a light dusting of locally sourced kief. This perfect preroll is available in two sizes: Torpedo (1.3 grams) & Bambino (0.5 grams).

KGB is a self-funded, minority owned, social equity brand based out of Oakland, CA. They believe in humanity, stand for equality, and never compromises on quality.

Category: prerolls

LOBO: A pack above the rest

Lobo‘s premium cannabis cigars are a unique product, hand-crafted with top shelf indoor organic flower and selected for terpenes and potency. To get the best product, they collaborate with the best growers and extractors in California. From the flower, to the live sauce, to the cannabis fan leaves — this is a pure cannabis experience, the way it should be.

Lobo is a minority-owned brand that is licensed by Green Line, a social equity facility out of Oakland, CA.

Category: prerolls

PEAKZ: The people’s brand

The Peakz Company is one of the most popular social equity brands in the country. Since starting in April 2019, they’ve been featured in 60+ dispensaries and written about in Forbes. They make 3 different product lines: top-shelf flower, smalls, and their newly added prerolls. With their in-house designs, that include emojis and high facts on every product, they create an interactive smoke experience for all of their customers.

Started by East Oakland native Jessie Grundy, The Peakz Company is a social equity brand that represents the Bay Area to the fullest.

Category: flower

Sanctuary Farms logo

SANCTUARY FARMS: Sustainability, responsibility, & guardianship

Sanctuary Farms holds a commitment to produce quality, sun grown products using natural and organic farming methods. They seek to combine ancestral agricultural practices with modern science and strategy, which has led them to developing innovative and unique recipes to supplement their farm. They strongly believe that their farming approach provides a healthy environment for enhanced beneficial medicinal components in our products. They consistently work towards improved sustainability and welcome the responsibility for guardianship of the land, environment, and elements in order for our plants to thrive.

Category: flower

SF Roots logo (Black)

SF ROOTS: Cannabis, compassion, & community

SF Roots is a cannabis company that’s committed to giving back to their community. Founded in 2014 under California Prop 215, SF Roots is San Francisco’s first social equity cannabis brand. Inspired by the culture and compassion of its namesake, their goal is to carry the torch by advocating for fellow social equity operators, partnering with local artists, and supporting other small businesses in the Bay Area and beyond.

The team is composed mostly of BIPOC, and they are working to break the cycle of inequality in the industry and society at large. SF Roots was nominated for Best Cannabis Brand Owned by a Person of Color at the 2020 Weedy Awards.

Category: flower

Visit SPARC’s Social Equity Resource Center for more information about supporting social equity in cannabis.