Category Archives: SPARC News

SPARC’s Lead Cultivator Talks About the 2020 Growing Season on the Farm

While 2020 has been a revolving nightmare for many people both personally and financially, it’s...

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SPARC’s MBA Summer Intern on What Cannabis Customers Want Now

This summer, SPARC employed a virtual MBA summer intern. His name is Dale Henriques, and...

SPARC Founder Erich Pearson on Activism, Equity, and the Future of Cannabis

When he first came to California to grow weed with a friend in Sonoma County,...

Actress Turned Talk Show Host Turned Documentary Producer: Ricki Lake Talks Cannabis

Ricki Lake turns 52 in September, and she’s already had at least four careers in...

How Humans Started Consuming Cannabis, For Both Ritual and Pleasure

As Americans continue to share under-reported narratives about our historically unjust culture, cannabis can’t be...

Introducing the Sonoma County Land Where Marigold Cannabis Is Grown

SPARC’s Marigold line of sungrown marijuana is unique even among Northern California’s rich history and...

Celebrate 4/20 with SPARC Deals, Virtual Gatherings

It’s been, by far, the weirdest April in the history of SPARC. And here it...