11/16/2018 | Valley of the Moon Magazine

The Future of Sonoma Valley Ag?

By Jonah Raskin

There isn’t a family in Sonoma Valley that doesn’t have a family tree, though some families have deeper roots than others. The Gordenkers’ family history in Sonoma Valley goes back to 1885, when Olga and Vladimir arrived from Russia, rolled up... read more

"From the time I was in middle school in Indiana, I had a landscape business and mowed lawns. I grew marijuana, too, though my mother threw away my first crop. Now she says, ‘You’ve gone from cutting grass to growing grass.’"
Erich Pearson
Founder & CEO, SPARC

Learn more: take a virtual tour of the SPARC Farm, located in the heart of Sonoma Valley

10/8/2018 | ABC 7

Cannabis grower rebuilds after devastating Nuns Fire

By Dan Ashley and Ken Miguel

The Nuns Fire started in the early evening on Oct. 8, tearing through Glen Ellen. This isn’t just wine country, it’s also home to a growing number of cannabis farms. A year later, they too are still rebuilding. One year ago, Erich... read more

"One year ago, [SPARC Founder & CEO] Erich Pearson woke up to a firestorm. Flames tore through Glen Ellen in Sonoma County. It reduced homes to ashes, and turned farms into wastelands. Pearson had just harvested his cannabis crop. It was completely destroyed."
"We want to have public access to this farm, we want to have educational tours, we want folks to come here and purchase cannabis one day, much like a winery, so this is a long term plan."
Erich Pearson
Founder & CEO, SPARC

Learn more: take a virtual tour of the SPARC Farm, located in the heart of Sonoma Valley

8/13/2018 | Sonoma Index-Tribune

Valley Forum: Cannabis advocate Erich Pearson calls for compromise

By Erich Pearson

The town of Sonoma is sometimes called “the Island,” referring to our slight geographic isolation and unique civic character. The truth, of course, is that this town is no more an island than is any one person. Yet recent actions around the... read more

"It’s time to allow Sonoma voters to decide upon local dispensaries and it’s more than time for politicians and signature seekers to find the middle ground on an issue that most of Sonoma County has worked so hard to manage."
Erich Pearson
Founder & CEO, SPARC

Learn more: read about SPARC's long history in California cannabis

2/11/2018 | The Press Democrat

Close to Home: Why won’t DA Jill Ravitch expunge marijuana convictions?

By Erich Pearson

You want to know what white privilege looks like? It looks like me. I’m a successful entrepreneur, and I’m a felon, a multiple offender. I’ve been convicted at least six times for various marijuana offenses. But you wouldn’t... read more

"It's simple: marijuana offenses are no longer crimes, therefore we should not continue to punish the individual with a criminal record."
Erich Pearson
Founder & CEO, SPARC

Learn more: read about SPARC's long history in California cannabis

12/2/2017 | The Press Democrat

Sebastopol City Council set to decide whether to allow recreational cannabis retail by January

By Julie Johnson

Sebastopol could become the first place in Sonoma County to establish local rules governing the recreational cannabis trade, allowing adults without recommendations to buy marijuana by next year. City Council members Tuesday will consider putting... read more

"[Cannabis commerce and production outside of the medicinal market is] the right thing to do, that’s what the voters wanted, that’s what they expect."
Erich Pearson
Founder & CEO, SPARC

Learn more: read about SPARC's long history in California cannabis

10/30/2017 | Sonoma Index-Tribune

Sonoma Valley cannabis farm goes up in smoke

By Christian Kallen

The air was full of smoke, as it was everywhere in the Sonoma Valley the second week of October. But mixed with the smell of burning wood and plaster was a familiar spicy, slightly skunky odor – one widely prevalent in the Emerald Triangle of... read more

"We've all huddled and we're ready to build it, bigger and better."
Erich Pearson
Founder & CEO, SPARC

Learn more: take a virtual tour of the SPARC Farm, located in the heart of Sonoma Valley

10/19/2017 | The Press Democrat

Fires destroy Sonoma County marijuana crop; millions in taxes at risk

By Julie Johnson

Each day has been a marathon for cannabis entrepreneur Felipe Recalde since a massive fire destroyed entire neighborhoods in Sonoma County and Santa Rosa. The Fountaingrove home he shared with his fiancee burned to the ground, taking with it the... read more

"Everything we’d harvested to date was gone."
Erich Pearson
Founder & CEO, SPARC

Learn more: take a virtual tour of the SPARC Farm, located in the heart of Sonoma Valley

10/12/2017 | Eater San Francisco

North Bay Marijuana Harvest Ravaged By Fire

By Caleb Pershan

It’s not just vines that grow in Napa, Sonoma, and Mendocino counties, and marijuana cultivators, like vintners and farmers, are reeling from the still-burning Tubbs and Atlas Peak Fires. According to the marijuana advocacy group the California... read more

"I went to bed Sunday with all these high winds, and I was concerned because I thought the plastic greenhouses would rip. When I woke up at 1:30 a.m., and I saw all that smoke and fire, I knew there were problems."
Erich Pearson
Founder & CEO, SPARC

Learn more: take a virtual tour of the SPARC Farm, located in the heart of Sonoma Valley

10/11/2017 | Leafly

Devastating Photos Show Wildfire’s Toll on a California Cannabis Farm

By Peter Hecht

Erich Pearson, chief executive officer of the San Francisco Patient Resource Center, was startled awake at 1:30 a.m. Monday to the hellish sight of a firestorm raining embers onto his sprawling cannabis farm in California’s wine country. “The... read more

"The entire sky was glowing. I could see orange and dots of bright red. There were multiple fires all over the mountain."
Erich Pearson
Founder & CEO, SPARC
"We’re still assessing what we’ve lost. Everyone is reacting differently to the situation. I’m in a fight mode. I’m asking, ‘What can we do as a community? What can we do to help our neighbors?' In Sonoma County, this will be a huge, huge impact on the economy."
Erich Pearson
Founder & CEO, SPARC

Learn more: take a virtual tour of the SPARC Farm, located in the heart of Sonoma Valley

8/1/2017 | Kenwood Press

Cannabis farm takes root in Glen Ellen

By Sarah C. Phelps

With its application currently traveling down Sonoma County’s new cannabis permitting pipeline, San Francisco-based SPARC has brought its four-acre medical marijuana farm in Glen Ellen into the limelight. The year-old SPARC (San Francisco Patient... read more

"We grow and produce the majority of the cannabis we sell. That’s really important to us. We take a lot of pride in what we’re offering."
Erich Pearson
Founder & CEO, SPARC
"We are farm-to-table, terroir driven, and tap root based. When you plant a seed in the ground, each plant is a bit different. They send out tap roots that ingest minerals and water from the soil providing a unique terroir-influenced product. The cannabis grown on our biodynamic farm will be the equivalent of a reserve wine from a winery."
Erich Pearson
Founder & CEO, SPARC
"I’ve been working on the cannabis frontier for a long time. We’ve been making steady progress, but it certainly hasn’t been easy. This farm and the possibilities available from biodynamic farming are absolutely thrilling. I can’t wait to see how it all plays out, but I am sure we are onto something very special."
Erich Pearson
Founder & CEO, SPARC

Learn more: take a virtual tour of the SPARC Farm, located in the heart of Sonoma Valley